6141

Business Analytics and AI Application

Business Analytics and AI Application (Course 6141)

Course Overview

Students in this course will develop a comprehensive understanding of business analytics and artificial intelligence fundamentals, covering topics such as business requirement analysis, data collection, and machine learning. Designed specifically for undergraduate and Master of Business Administration (MBA) students with zero prior programming background, this course emphasizes intuitive, evidence-based reasoning over abstract theoretical complexity.

Through hands-on exercises, students gain operational proficiency in Python programming, progressing from core syntax to intermediate techniques essential for enterprise data projects. Students acquire data manipulation skills using foundational libraries including NumPy and Pandas for data cleaning, aggregation, and financial visualization. They also master automated web data extraction techniques using HyperText Markup Language (HTML), Cascading Style Sheets (CSS), and Beautiful Soup to collect public competitor intelligence.

With an introduction to modern machine learning tools through Scikit-Learn, participants learn to implement, interpret, and evaluate predictive models. Ethical considerations in artificial intelligence projects, algorithmic risk management, and governance frameworks are examined to ensure the responsible application of these analytical technologies.

Table of Contents


Module 1: Foundations of Business Analytics and Python Programming

Module 1 establishes the computational foundation for business students. Students learn to translate executive business questions into structured quantitative workflows, set up a standardized Python execution environment, master variables and arithmetic for commercial metrics, control program flow, and inspect tabular corporate filings using Pandas.

Session 1.1: Business Analytics Architecture, Google Antigravity IDE Initialization, and Core Arithmetic

Session 1.1 Summary Slide


Session 1.2: Essential Python Syntax Completion: Control Flow, Collections, and Business Automation

Session 1.2 Summary Slide

Session 1.3: Tabular Data Wrangling Part 1: NumPy Arrays, Pandas DataFrames, and CSV Ingestion

Session 1.3 Summary Slide


Session 1.4: Tabular Data Wrangling Part 2: Advanced Filtering, Multi-Segment GroupBy, and Financial Auditing

Session 1.4 Summary Slide


Module 2: Web Data Extraction, Visual Dashboards, and Midterm Milestone

Module 2 shifts focus from internal corporate records to external market intelligence and visual storytelling. Students learn to extract public competitor price data using web scrapers, construct publication-grade business charts, and present audited exploratory findings during the midterm milestone.

Session 2.1: Web Data Extraction: Scraping Financial and Competitor Intelligence with Beautiful Soup

Session 2.1 Summary Slide


Session 2.2: Business Data Visualization: Exploratory Plotting and Executive Dashboards

Session 2.2 Summary Slide


Session 2.3: Midterm Applied Analytics Formulation Part 1: Problem Structuring and Data Audit

Session 2.3 Summary Slide


Session 2.4: Midterm Analytics Pipeline Defense Part 2: Exploratory Findings and Executive Review

Session 2.4 Summary Slide


Module 3: Artificial Intelligence, Machine Learning Fundamentals, and Scikit-Learn

Module 3 introduces managerial artificial intelligence and machine learning frameworks. Students explore how machine learning models generate enterprise value, prepare data through feature engineering, build predictive models using Scikit-Learn, and evaluate model trade-offs between precision, recall, and financial cost.

Session 3.1: Foundations of Artificial Intelligence: Enterprise Value Creation and Decision Automation

Session 3.1 Summary Slide


Session 3.2: Advanced Data Analysis: Feature Engineering, Scaling, and Business Data Preprocessing

Session 3.2 Summary Slide


Session 3.3: Practical Machine Learning with Scikit-Learn: Model Training and Validation

Session 3.3 Summary Slide


Session 3.4: Core Concepts of Machine Learning: Supervised vs. Unsupervised Learning and Evaluation Metrics

Session 3.4 Summary Slide


Module 4: Strategic AI Integration, Enterprise Decision-Making, and AI Governance

Module 4 focuses on executive deployment, decision integration, and risk management. Students examine how machine learning predictions translate into operational policies, explore dynamic pricing and churn mitigation algorithms, and evaluate ethical considerations including algorithmic bias, data privacy, and artificial intelligence governance.

Session 4.1: Integration of Business Analytics and Enterprise AI Architecture: End-to-End Decision Systems

Session 4.1 Summary Slide


Session 4.2: AI Applications in Business Decision-Making Part 1: Predictive Customer Analytics and Churn

Session 4.2 Summary Slide


Session 4.3: AI Applications in Business Decision-Making Part 2: Pricing Optimization and Revenue Management

Session 4.3 Summary Slide


Session 4.4: Ethical Considerations in Artificial Intelligence: Algorithmic Bias, Regulatory Compliance, and AI Governance

Session 4.4 Summary Slide